iZone Driver Performance

Co-founded at Silverstone Technology Park by triple FIA World Touring Car Champion Andy Priaulx MBE and Performance Director John Pratt, iZone Driver Performance is an interdisciplinary motorsport athlete and sim driver development centre. The Silverstone facility houses three high-tech coaching simulators with wrap-around projection, eye-tracking vision analysis, and heart-rate/EEG biometric telemetry alongside four racecraft training simulators, an APSM KartSim karting rig, a sports science lab, and a dedicated motorsport gym for psychomotor and reaction conditioning. Staffed by professional driver coaches, simulator engineers, sports scientists, and an in-house Performance Psychologist, iZone delivers hourly 1:1 simulator coaching, weekly Tuesday Group Pressure Days, remote telemetry and esports coaching, and a year-round Academy Driver Development Programme.